Once a private route for King Charles II, this iconic thoroughfare has transformed into a symbol of creative expression. Kings, fashion icons, bohemian artists, and expressive individuals of all kinds, have woven their tales into the vibrant tapestry of this distinctive and atmospheric place. The King’s Road exudes an ambience that is elegant, eclectic and inviting. As we make this remarkable street our home, we invite you to experience the essence of comfort and style in the heart of Chelsea.
You’ll find our new showroom in the middle section of this iconic street, between Chelsea Old Town Hall and The Ivy (formerly the Six Bells pub, and the haunt of playwrights and poets). Nestling between two larger buildings, our pretty red brick shop front opens into a deeply spacious showroom where you can touch, try out and begin to envision your ideal version of comfort.
The art of sitting comfortably, in Chelsea
Our new showroom is now open
Discover our new showroom on the King's Road
Chelsea’s vibrant community
The King’s Road may be Chelsea’s high street, but it’s also a community hub for surrounding neighbourhoods. We are thrilled to make this vibrant London neighbourhood our new home and look forward to fostering connections and sharing in the rich tapestry of experiences that make this area so cherished.
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Individual expression is woven into the very fabric of the King's Road
View our latest V&A fabric collection
Our collaboration with the V&A (Victoria and Albert Museum), the world’s leading museum of art, design and performance, stems from a shared love of fine art, textiles and interiors.
Threads of India
Introducing Threads of India, an evocative collection of fabrics designed in collaboration with the V&A, as a tribute to India's timeless textiles and their enduring global influence. Drawn from the magnificent array of South Asian objects housed in the V&A collection, each design reveals a different aspect of India's artistic legacy, from intricate weaves to vibrant dyes, mesmerising prints and exquisite embroidery, retelling the remarkable heritage of India's textiles.
